Posts Tagged ‘ targeting audiences ’

Tailoring Your Message – What We Learn from the Orange-Israel-Partner Saga?

Jul 11th, 2015 | By | Category: Featured Articles, News

Targeting your messages to your audiences is a critical aspect in marketing and PR. However, it is also vital that while doing so, one does not offend one audience over the other, as Orange learned the hard way.

Targeting the Right Audiences – and Reaching Them

May 31st, 2015 | By | Category: Marketing, News, Public relations

We often get so caught up in the digital media and online trends that we tend to forget that not all of our audiences are in fact, online. Here is why researching your audiences is critical to your ROI