Information can be very positive – if it is communicated at the right time, to the right audiences. However, communicating one thing about the company can often have negative consequences on other aspects of the organization. This should be kept in mind when releasing information only for “stock” or “investment” purposes.

What does the media want? Here are basic tips to help understand the difference between reaching out to media channels versus selling your product, service or organization to any other audience.

When it comes to PR and communications, there is much to be learned from the Eastern traditions. The lessons of the “open-hand” can be applied to many facets of life, and public relations is no exception.