Let’s begin the New Year with a bit of introspection. Here is a list of PR blunders from 2012 as featured on Ragan’s PR Daily. There’s always something to learn, and as I like to say, better to learn from the mistakes of others. Check out the list here: http://www.prdaily.com/Main/Articles/The_10_worst_PR_disasters_of_2012_13353.aspx I’d be interested to hear [...]
Was the launch of the iPad 3 a success? Apple already faces a prospective lawsuit in Australia? Read more
A few years ago I gave a talk on PR to a group of hi-tech entrepreneurs. It was a detailed presentation but at the very end, I reminded them what must have been the first thing we learned about PR. That is, one’s reputation begins at the front line – the first “port of call” [...]
As Apple continues to be in the news, so too will its reputation be on the line. Simply put – PR is about looking at the total organization, and not leaving anything out…
Leading mobile provider Cellcom’s network went down for almost a whole day. Definitely not a great way to strengthen its reputation. Learning from its experience, here are 3 key tips to surviving a PR crisis such as this one.
Customers are important stakeholders – without them, many businesses would fail. Improving customer relations can go a long way to improving a company’s reputation.
Does to geo-political environment in which Israelis conduct business result in a better understanding of PR?
