Posts Tagged ‘ negative PR ’

Top PR mistakes in 2012

Jan 7th, 2013 | By | Category: Public relations

Let’s begin the New Year with a bit of introspection. Here is a list of PR blunders from 2012 as featured on Ragan’s PR Daily. There’s always something to learn, and as I like to say, better to learn from the mistakes of others. Check out the list here: I’d be interested to hear [...]

iPad 3 A Success?

Mar 28th, 2012 | By | Category: High Tech

Was the launch of the iPad 3 a success? Apple already faces a prospective lawsuit in Australia? Read more

The ‘Little People’ Matter

Mar 1st, 2012 | By | Category: Featured Articles, High Tech, News, Public relations

A few years ago I gave a talk on PR to a group of hi-tech entrepreneurs. It was a detailed presentation but at the very end, I reminded them what must have been the first thing we learned about PR. That is, one’s reputation begins at the front line – the first “port of call” [...]

Apple’s PR dilemma – Part 2

Feb 16th, 2012 | By | Category: High Tech, News

As Apple continues to be in the news, so too will its reputation be on the line. Simply put – PR is about looking at the total organization, and not leaving anything out…

What does Cellcom have to do?

Dec 2nd, 2010 | By | Category: Featured Articles, High Tech, Public relations, Telecom

Leading mobile provider Cellcom’s network went down for almost a whole day. Definitely not a great way to strengthen its reputation. Learning from its experience, here are 3 key tips to surviving a PR crisis such as this one.

Customers are like “Goodwill Ambassadors”

Aug 3rd, 2010 | By | Category: News, Public relations

Customers are important stakeholders Рwithout them, many businesses would fail. Improving customer relations can go a long way to improving a company’s reputation.

The Impact of Negative Public Relations (PR) (part 1)

Apr 11th, 2010 | By | Category: Israel

Does to geo-political environment in which Israelis conduct business result in a better understanding of PR?