Customers are important stakeholders – without them, many businesses would fail. Improving customer relations can go a long way to improving a company’s reputation.

When it comes to PR and communications, there is much to be learned from the Eastern traditions. The lessons of the “open-hand” can be applied to many facets of life, and public relations is no exception.

Leaving wars, political disputes and economic woes aside – saving our planet is the one topic which is universal. Everyone can understand it – even my four year old. With the rush to invent green technologies, many companies will be vying for attention. Here are some PR tips to ensure you stand out from the crowd.

What happens when we discover an ugly truth about a company we previously trusted? True transparency has become increasingly difficult to come by, despite the all too frequent use of the word.

If you want to study an industry that has perfected the art of PR, then look no further than Hollywood and the entertainment sector. There is much to learn from these entertainment gurus and superstars such as Elton John.

Recent events at sea, that have made headlines across the globe, spotlight the importance of having a crisis communications plan in place.

Why do most high tech startups put marketing and PR efforts on the back-burner? The benefits of developing a marketing strategy, that includes a communications plan can be extremely beneficial to most startups. Read more…