Posts Tagged ‘ importance of PR ’

Apple’s PR dilemma – Part 2

Feb 16th, 2012 | By | Category: High Tech, News

As Apple continues to be in the news, so too will its reputation be on the line. Simply put – PR is about looking at the total organization, and not leaving anything out…

Too Little, Too late…Waking Up to the Need for PR

Feb 14th, 2011 | By | Category: Featured Articles, Public relations

Time and again, organizations only find it relevant to hire PR experts when they are faced with a potential disaster or challenge. One case in point reminded me of the risks of such an attitude.

The Impact of Negative Public Relations (part 2)

Apr 13th, 2010 | By | Category: Featured Articles, Public relations

Examples from the real-world to illustrate the need for adequate public relations and communications channels.