Information can be very positive – if it is communicated at the right time, to the right audiences. However, communicating one thing about the company can often have negative consequences on other aspects of the organization. This should be kept in mind when releasing information only for “stock” or “investment” purposes.

Was the launch of the iPad 3 a success? Apple already faces a prospective lawsuit in Australia? Read more

I find it hard to believe that once again Apple seems to have run out of stock even before the launch of its new iPad. Is the super giant really this unprepared – once again ( last year it also happened) or is this some kind of clever marketing ploy? As Computerworld reported: “In an [...]

A few years ago I gave a talk on PR to a group of hi-tech entrepreneurs. It was a detailed presentation but at the very end, I reminded them what must have been the first thing we learned about PR. That is, one’s reputation begins at the front line – the first “port of call” [...]

The giant Apple may fall hard from the top of the tree… As controversy of human rights abuses plagues this company, I will be keeping abreast of the company’s tarnishing image.