TanDen Concepts connects your business objectives with both the micro and macro environment to deliver a sophisticated marketing and communications program. We develop customized solutions to assist you in navigating through various channels, media, regions and markets.

Strategic Marketing

We assist clients in enhancing their overall marketing strategy by addressing factors such as: defining the key industry players, the market expectations and the influencing factors for success. TanDen Concepts offers:

  • Market research
  • Business intelligence and market analysis
  • Defining marketing strategy
  • Branding and positioning
  • Internet marketing and web presence development, including social media platforms
  • Business plan preparation

Marketing Communications

Effective communications requires consistent messages across all channels of communications. TanDen Concepts works with its clients to develop a total marketing communications strategy in line with its marketing and business objectives, and offers:

  • Comprehensive marketing communications planning
  • Development of relevant and consistent marketing messages
  • Creation of marketing collateral in line with corporate branding
  • Preparation of company documentation and corporate literature
  • Formal oral communications development including presentations and speech writing

Public Relations

Public relations plays a significant role in any business venture – whether it is introducing a new product, building and retaining customer loyalty or influencing public opinion. Incorporating public relations into your marketing strategy is critical to establishing, controlling and maintaining a leading industry position and a positive image. TanDen Concepts assists clients in:

  • Strategic planning and reputation management
  • Media relations and publicity
  • Direct editorial services (e.g. contributed by-lined articles)
  • Industry awards submissions