Are You Communicating Your Green Initiatives?
Nov 1st, 2012 | By Gina | Category: Featured Articles, News
Many corporations look for ways in which they can give back to their community. This is nothing new. “Community Relations” has always been part of the greater ‘corporate communications’ program. In recent years however, environmental issues have been given tremendous prominence and almost by default, been somewhat of an ‘extension’ to those programs. Many organizations have incorporated green initiatives and become more environmentally friendly. Recently Newsweek released its ‘Green Rankings 2012’, which includes both U.S.and global companies. For those listed in the top, such as IBM and Hewlett Packard, their ‘Green’ efforts are surely being rewarded in the way of positive publicity – which no doubt will increase their already good reputations.
Thinking about this the other day, I realized the timing of the released rankings couldn’t be better ( even if it was probably just coincidence). The proximity to Superstorm Sandy was uncanny. Having wreaked havoc on the United State’s Eastern Seaboard, once again ‘global warming’ trends and environmental issues will most likely be pushed to the forefront of many media analysis and political discussions.
‘Green initiatives’ are not some passing fad. In fact the topic has been on the agenda of many governments and corporations for quite some time now. This includes federal legislation and incentives to become more ‘environmentally friendly’. Every aspect of industry, from datacenters to factories and more, have had to show ways to curb their damage to the environment.
In the wake of Superstorm Sandy, there is no better time to combine your ‘community relations’ programs with ‘Green Power’ – and communicate it. And if you still have not implemented ways to help the environment, looking at the devastation and destruction that Sandy left, there need not be any greater motivation than preventing more of the same.
