Apple’s PR time-bomb

Feb 14th, 2012 | By | Category: High Tech, News, Public relations

Hello again! It has been a while since I posted a blog here, for none other reason than the fact that I recently had baby number 3. So it may have taken me a while to get back to putting thoughts to ‘paper’, but it has not meant that I have stopped the PR-brain. I have been constantly in the ‘reputation mode’. And after all this time, the first company I have to write about is none other than the iconic Apple itself.

Don’t get me wrong. I love my iPad. It’s been great, especially with a new baby – I think its a brilliant piece of technology. But there have been a few instances in the last couple of months that have really struck me as inconsistent with its good reputation – including first hand reports of terrible customer services at their stores. But today’s piece of news really throws the cake – as reports grow of abuses from China’s factories that manufactures the products increase.

As the Los Angeles Times reported, February 14th:
“In recent years, worker safety problems have plagued Apple’s secretive Chinese operations, sparking complaints and protests from human rights groups. While Apple is reaping monster profits, critics said, the Chinese workers who manufacture its products live and work in factory “cities.” Many toil long hours for low pay in plants that don’t meet health and safety requirements, activists have alleged, and workers’ off hours are spent in cramped dormitories.”

It’s going to be an interesting next couple of weeks for Apple as its reputation hangs on the line. Watch this space, this is definitely not the last time I will write about this topic…

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