Targeting your messages to your audiences is a critical aspect in marketing and PR. However, it is also vital that while doing so, one does not offend one audience over the other, as Orange learned the hard way.

Who controls the conversation about your organization? Is it you, the PR professional and your organization, or is it social media and your target audiences? New media has given PR its fair share of challenges as highlighted in these examples…

In the wake of Superstorm Sandy – what is your organization’s policy towards ‘green initiatives’? And how are you communicating your environmentally friendly programs?

A few years ago I gave a talk on PR to a group of hi-tech entrepreneurs. It was a detailed presentation but at the very end, I reminded them what must have been the first thing we learned about PR. That is, one’s reputation begins at the front line – the first “port of call” [...]

The launch of Apple’s iPad 2 in Israel can be a lesson for us all. No matter how much buzz has been generated and how impressive the reputation – never underestimate the effect of bad logistical and/or technical planning.
(photo image by Salvatore Vuono)

Time and again, organizations only find it relevant to hire PR experts when they are faced with a potential disaster or challenge. One case in point reminded me of the risks of such an attitude.

Many PR lessons can be learned from NASDAQ’s security breach and the unfortunate fact that it was revealed, not from the Company itself, but through the Wall Street Journal.

Talking about bad PR and PR mistakes, Fineman PR of San Francisco has released its 16th annual Top 10 PR Blunders.

Leading mobile provider Cellcom’s network went down for almost a whole day. Definitely not a great way to strengthen its reputation. Learning from its experience, here are 3 key tips to surviving a PR crisis such as this one.

The dilemma many companies face today, is how to save money. When they are spending on average about $15,000 on a PR agency, they consider this an unnecessary expense. Before firing your PR agency, here is something to consider…