Election season always reveals many previously unknown stories, reports and rumors. How does that effect the public and what does this media scrutiny mean for PR professionals?

The New Year is always a good time to assess one’s position. On the eve of 2015, here’s a look at the current situation in a country filled with turmoil, triumphs and traditions. And what we can expect from the media during an interesting yet predictable period.

With all the talk about the potential natural gas off the coast of Haifa, Israel’s gas industry and their fellow PR representatives have much to learn from the U.S.’s oil catastrophe that began in April.

Reading an article about the mistakes Israelis have made in their PR, made me want to teach the author a lesson or two of his own.

Leaving wars, political disputes and economic woes aside – saving our planet is the one topic which is universal. Everyone can understand it – even my four year old. With the rush to invent green technologies, many companies will be vying for attention. Here are some PR tips to ensure you stand out from the crowd.

Recent events at sea, that have made headlines across the globe, spotlight the importance of having a crisis communications plan in place.

Does to geo-political environment in which Israelis conduct business result in a better understanding of PR?

Do Israelis differ much from their international counterparts in their misconception of public relations?