Cyber attacks – it is not a question of “if” it will be happen, but rather “when”. More companies are making the headlines these days for data breaches and hackers. The effect on a company is only magnified not just by the financial cost, but the loss of reputation and brand loyalty an attack can cause to an organization. Here’s how you can salvage your reputation when an attack takes place.

Who controls the conversation about your organization? Is it you, the PR professional and your organization, or is it social media and your target audiences? New media has given PR its fair share of challenges as highlighted in these examples…

We often get so caught up in the digital media and online trends that we tend to forget that not all of our audiences are in fact, online. Here is why researching your audiences is critical to your ROI

Election season always reveals many previously unknown stories, reports and rumors. How does that effect the public and what does this media scrutiny mean for PR professionals?

The New Year is always a good time to assess one’s position. On the eve of 2015, here’s a look at the current situation in a country filled with turmoil, triumphs and traditions. And what we can expect from the media during an interesting yet predictable period.

Creativity goes a long way in PR. Thinking out of the box can have a huge impact. The ALS Ice Bucket Challenge is one good example of this – a lesson for anyone taking on future PR campaigns.

Let’s begin the New Year with a bit of introspection. Here is a list of PR blunders from 2012 as featured on Ragan’s PR Daily. There’s always something to learn, and as I like to say, better to learn from the mistakes of others. Check out the list here: http://www.prdaily.com/Main/Articles/The_10_worst_PR_disasters_of_2012_13353.aspx I’d be interested to hear [...]

A few years ago I gave a talk on PR to a group of hi-tech entrepreneurs. It was a detailed presentation but at the very end, I reminded them what must have been the first thing we learned about PR. That is, one’s reputation begins at the front line – the first “port of call” [...]

The giant Apple may fall hard from the top of the tree… As controversy of human rights abuses plagues this company, I will be keeping abreast of the company’s tarnishing image.

Explaining difficult concepts to your audience – who’s job is it anyway? The journalist who is covering the story or the PR person?