High Tech

Are You Prepared for a Cyber Attack?

Nov 16th, 2015 | By | Category: News, Public relations, Security

Cyber attacks – it is not a question of “if” it will be happen, but rather “when”. More companies are making the headlines these days for data breaches and hackers. The effect on a company is only magnified not just by the financial cost, but the loss of reputation and brand loyalty an attack can cause to an organization. Here’s how you can salvage your reputation when an attack takes place.

Communication Matters… Keep an Overall Perspective

Sep 3rd, 2012 | By | Category: High Tech, Marketing, News

Information can be very positive – if it is communicated at the right time, to the right audiences. However, communicating one thing about the company can often have negative consequences on other aspects of the organization. This should be kept in mind when releasing information only for “stock” or “investment” purposes.

iPad 3 A Success?

Mar 28th, 2012 | By | Category: High Tech

Was the launch of the iPad 3 a success? Apple already faces a prospective lawsuit in Australia? Read more

iPad launch – Is this some kind of marketing ploy?

Mar 11th, 2012 | By | Category: High Tech, Marketing

I find it hard to believe that once again Apple seems to have run out of stock even before the launch of its new iPad. Is the super giant really this unprepared – once again ( last year it also happened) or is this some kind of clever marketing ploy? As Computerworld reported: “In an [...]

The ‘Little People’ Matter

Mar 1st, 2012 | By | Category: Featured Articles, High Tech, News, Public relations

A few years ago I gave a talk on PR to a group of hi-tech entrepreneurs. It was a detailed presentation but at the very end, I reminded them what must have been the first thing we learned about PR. That is, one’s reputation begins at the front line – the first “port of call” [...]

Apple’s PR dilemma – Part 2

Feb 16th, 2012 | By | Category: High Tech, News

As Apple continues to be in the news, so too will its reputation be on the line. Simply put – PR is about looking at the total organization, and not leaving anything out…

Apple’s PR time-bomb

Feb 14th, 2012 | By | Category: High Tech, News, Public relations

The giant Apple may fall hard from the top of the tree… As controversy of human rights abuses plagues this company, I will be keeping abreast of the company’s tarnishing image.

What does Cellcom have to do?

Dec 2nd, 2010 | By | Category: Featured Articles, High Tech, Public relations, Telecom

Leading mobile provider Cellcom’s network went down for almost a whole day. Definitely not a great way to strengthen its reputation. Learning from its experience, here are 3 key tips to surviving a PR crisis such as this one.

Developing Startups

May 27th, 2010 | By | Category: Featured Articles, High Tech, News

Why do most high tech startups put marketing and PR efforts on the back-burner? The benefits of developing a marketing strategy, that includes a communications plan can be extremely beneficial to most startups. Read more…