We often get so caught up in the digital media and online trends that we tend to forget that not all of our audiences are in fact, online. Here is why researching your audiences is critical to your ROI

Information can be very positive – if it is communicated at the right time, to the right audiences. However, communicating one thing about the company can often have negative consequences on other aspects of the organization. This should be kept in mind when releasing information only for “stock” or “investment” purposes.

I find it hard to believe that once again Apple seems to have run out of stock even before the launch of its new iPad. Is the super giant really this unprepared – once again ( last year it also happened) or is this some kind of clever marketing ploy? As Computerworld reported: “In an [...]