Cyber attacks – it is not a question of “if” it will be happen, but rather “when”. More companies are making the headlines these days for data breaches and hackers. The effect on a company is only magnified not just by the financial cost, but the loss of reputation and brand loyalty an attack can cause to an organization. Here’s how you can salvage your reputation when an attack takes place.

Targeting your messages to your audiences is a critical aspect in marketing and PR. However, it is also vital that while doing so, one does not offend one audience over the other, as Orange learned the hard way.

Who controls the conversation about your organization? Is it you, the PR professional and your organization, or is it social media and your target audiences? New media has given PR its fair share of challenges as highlighted in these examples…

We often get so caught up in the digital media and online trends that we tend to forget that not all of our audiences are in fact, online. Here is why researching your audiences is critical to your ROI

Election season always reveals many previously unknown stories, reports and rumors. How does that effect the public and what does this media scrutiny mean for PR professionals?

In the wake of Superstorm Sandy – what is your organization’s policy towards ‘green initiatives’? And how are you communicating your environmentally friendly programs?

Information can be very positive – if it is communicated at the right time, to the right audiences. However, communicating one thing about the company can often have negative consequences on other aspects of the organization. This should be kept in mind when releasing information only for “stock” or “investment” purposes.

A few years ago I gave a talk on PR to a group of hi-tech entrepreneurs. It was a detailed presentation but at the very end, I reminded them what must have been the first thing we learned about PR. That is, one’s reputation begins at the front line – the first “port of call” [...]

As Apple continues to be in the news, so too will its reputation be on the line. Simply put – PR is about looking at the total organization, and not leaving anything out…

The giant Apple may fall hard from the top of the tree… As controversy of human rights abuses plagues this company, I will be keeping abreast of the company’s tarnishing image.