All entries by this author

Are You Prepared for a Cyber Attack?

Nov 16th, 2015 | By | Category: News, Public relations, Security

Cyber attacks – it is not a question of “if” it will be happen, but rather “when”. More companies are making the headlines these days for data breaches and hackers. The effect on a company is only magnified not just by the financial cost, but the loss of reputation and brand loyalty an attack can cause to an organization. Here’s how you can salvage your reputation when an attack takes place.

Tailoring Your Message – What We Learn from the Orange-Israel-Partner Saga?

Jul 11th, 2015 | By | Category: Featured Articles, News

Targeting your messages to your audiences is a critical aspect in marketing and PR. However, it is also vital that while doing so, one does not offend one audience over the other, as Orange learned the hard way.

Controlling the Conversation

Jun 18th, 2015 | By | Category: Featured Articles, News, Public relations

Who controls the conversation about your organization? Is it you, the PR professional and your organization, or is it social media and your target audiences? New media has given PR its fair share of challenges as highlighted in these examples…

Targeting the Right Audiences – and Reaching Them

May 31st, 2015 | By | Category: Marketing, News, Public relations

We often get so caught up in the digital media and online trends that we tend to forget that not all of our audiences are in fact, online. Here is why researching your audiences is critical to your ROI

Why Media Scrutiny is Good

May 17th, 2015 | By | Category: Israel, News, Public relations

Election season always reveals many previously unknown stories, reports and rumors. How does that effect the public and what does this media scrutiny mean for PR professionals?

New Year. Same Story

Dec 31st, 2014 | By | Category: Israel, Public relations

The New Year is always a good time to assess one’s position. On the eve of 2015, here’s a look at the current situation in a country filled with turmoil, triumphs and traditions. And what we can expect from the media during an interesting yet predictable period.

Get Creative

Nov 3rd, 2014 | By | Category: Public relations

Creativity goes a long way in PR. Thinking out of the box can have a huge impact. The ALS Ice Bucket Challenge is one good example of this – a lesson for anyone taking on future PR campaigns.

Top PR mistakes in 2012

Jan 7th, 2013 | By | Category: Public relations

Let’s begin the New Year with a bit of introspection. Here is a list of PR blunders from 2012 as featured on Ragan’s PR Daily. There’s always something to learn, and as I like to say, better to learn from the mistakes of others. Check out the list here: I’d be interested to hear [...]

Are You Communicating Your Green Initiatives?

Nov 1st, 2012 | By | Category: Featured Articles, News

In the wake of Superstorm Sandy – what is your organization’s policy towards ‘green initiatives’? And how are you communicating your environmentally friendly programs?

Communication Matters… Keep an Overall Perspective

Sep 3rd, 2012 | By | Category: High Tech, Marketing, News

Information can be very positive – if it is communicated at the right time, to the right audiences. However, communicating one thing about the company can often have negative consequences on other aspects of the organization. This should be kept in mind when releasing information only for “stock” or “investment” purposes.